Christina Richardson

While most businesses dream of big advertising budgets, full-page ads in the daily papers and television commercials during Coronation Street, for the majority it is neither attainable, nor in fact suitable! Fortunately, we regularly see great examples from savvy ambitious … Continue reading →

Driving awareness is a key challenge for ambitious SMEs, and PR can be a budget efficient channel to do this – especially if you tackle it yourself which is particularly effective in B2B. At this point many business owners shy … Continue reading →

The key to building any successful online profile is thinking from the outset about what your goals are. LinkedIn connects 187m professionals around the world, including 10 million in the UK but it’s more than just a 21st century roller … Continue reading →

The biggest challenge for most new brands is lack of awareness – which is why more than 80% of businesses recognise ‘finding new customers’ as one of their biggest challenges to growth. This need, combined with limited budgets, is what … Continue reading →

The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and … Continue reading →

We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as … Continue reading →

One of the most important parts of implementing a marketing strategy is being able to analyse your performance – and never has that been more accessible than for activities you do online. For growth businesses looking to enhance their online … Continue reading →

As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten – the company behind Play.com – 46% of shoppers in the … Continue reading →

Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making … Continue reading →

The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business … Continue reading →